GOOGLE ADS SERVICE PROVIDER
WHAT IS A GOOGLE ADS SERVICE?
Google Ads (formerly known as Google AdWords) is Google’s own advertising service that falls under a marketing system known as pay-per-click & pay-per-impression. It is managed online where you can create, revise and adjust your ad campaigns at any time according to the feedback you get for your ads. It allows you to place your website on Google’s search engine results page that displays it on the very top or bottom of the search results through a payment system. As a Google Ads service provider we meet all your essential requirements for an effective and successful paid ad campaign via Google Ads.
Basically, you get to choose the audience of your ad campaign and where and whom you want your ad to appear and your budget. Our service provides all the above for you including your ad copy/text and through strategic keyword research and planning, and regular testing and experimentation. We create the best campaigns for your business for a greater ROI.
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HOW DOES GOOGLE ADS WORK?
WHAT IS AN AD RANK?
Google Ads revolves around the search query and areas of interest, and how much and how often people are searching for your keywords; and once they click on your ad how long they spend on your website and the relevance of your landing page to their initial search query. This all adds up to something called the Ad Rank because every other advertiser who has the keyword match to the same search query as you is competing with you in the auction. The higher the quality score of your website the higher your ad rank is which in turn can get you to the top spot!
HOW DO YOU GET THE HIGHEST AD RANK?
A high quality score is a must for an efficient and effective ad ranking. The higher the quality score of your landing page the lower the cost per click will be, which in turn will lower your ad budget. Ad placement depends also on the budget spared for the bid per click. An important factor here is the relevance of your landing page to the ad placed. This is achieved through the ad text and the content of the landing page being in sync with each other. This is automatically rated by Google. A right strategy will reflect on the success of the ad as the interest will be higher.
Well, there are a few things that need to be optimised on your website to aim for the top spot! Keyword strategy, optimising your landing page and the quality of your landing page, relevance of your landing page to the search query - does it provide what people are looking for through the keyword/s they used? - specific targeting such as audience, geolocation, etc., identifying negative keywords, regular monitoring and optimisation are all parts of the service we provide for a focused campaign to deliver your ads to the relevant audience.
As a Google Ads service provider, our service is here to provide you with all the above necessary implementations for your website to shine through the crowd and your ad to appear on top. As your ad rank improves and click rate increases so does the quality score of your website thus you will also observe an increase on your ad performance.
WHY DO YOU NEED A GOOGLE ADS SERVICE PROVIDER?
Google is the most widely used search engine in the world thus the biggest arena for inbound marketing opportunities. This is where people are searching for the services and / or products offered by your business. Google Ads (formerly known as Google AdWords) is a very powerful tool for advertising your business be it locally, nationally or internationally; and the platform has been around for two decades so tried and tested many times over!
With Google Ads there is no minimum amount or monthly payment so with the right strategies it is a great opportunity for even if you are running a small businesses. It is all about the strategy! So you only pay for the clicks. You choose who sees your ads, when and where through geographically targeting your prospective customers including locally. It also indirectly helps with your SEO page as you can find out the kind of queries that get the best click through rates, and apply these changes to your landing page content for SEO.
WHAT CAN WE DO FOR YOU?
The aim of using Google Ads is so that people searching for the product / service your business provides can see and click on your ad.
As a Google Ads service provider, we create the best Google Ads campaign for you based on your website content and your set budget. We start by determining your needs through a through conversation and a set of questions. Relevant keywords are what brings success and higher rankings on Google Ads. Through meticulous research and strategising we will find the most relevant and significant keywords that are profitable and conversion oriented. We also eliminate the negative keywords through constant testing and optimising. We will create powerful and focused ad texts for your campaign aimed at your target market.
We will keep a close eye on your campaign/s and optimise your campaign/s as and when necessary.
As you only pay for the ads that users click on, we aim to set up your campaigns so that you get maximum results with minimum spend through strategic bid management.
Included in the Google Ads service we provide are:
- Google Ads Account Setup
- Keyword Research
- Keyword Bid Experimentation and Optimization
- Ad Group Creation
- Ad Copy Creation and Optimization
- Ad Scheduling Experiments
- Landing Page Optimization
- Google Analytics Setup
- Traffic Analysis
- Monthly Reporting
- Regular Communication
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